On Virtuality

26Aug08

I created a post a couple days ago regarding questions to ask if you want to be more mobile yourself, or create a more mobile, virtual office.  Now is such a great time to start or grow a business.  The technology exists to outsource so many business processes and operations…which leads to more efficiency.  When entrepreneurs can focus on their core business, without having to be swallowed up by non-core activities, the business can grow. 

If I can be anywhere, and be confident that my phone will be answered, my bills paid, my invoices sent, my HR issues taken care of…I can give 100% of my attention to growing the business.  Far too often, however, I see business owners that are afraid to give up control of administration.  Most business owners don’t start a business thinking “I can’t wait to pay bills, choose health insurance plans, and clean up my books.”

Many entrepreneurs think they can’t afford to outsource these functions.  However, what is the opportunity cost?  How much more business could you earn if you spent all your team developing new business?  How much more time would you bill? 

My feeling is that every small business needs to put a plan in place to move toward outsourcing as much as possible.  The plan is necessary to make certain data security, business processes, customer service are taken into account.  Only when non-core functions that can be outsourced, or virtualized, are, small businesses can grow to and past their full potential. 

Future blog posts will discuss some of the functions that can be outsourced, and how to go about the planning.

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